selling celebrity fragrance in the world to now killing
magazine cover sales, while Nicki Minaj is labeled
magazine cover poison
From Women's Wear Daily
Newsstand sales for the first half of the year
declined by 10 percent, according to figures
released last week. The numbers show that
editors would be wise to stick by a few operating
principles: sex sells, three celebrities are better
than one and Beyoncé trumps everyone, even
the First Lady of the United States.
Vogue styled Beyoncé looking so regal for its
March cover, she outsold an exclusive interview
in April with Michelle Obama, 355,397 to
293,798, a difference of about 60,000 copies,
digital replicas included.
Nicki Minaj is indisputably newsstand poison.
Appearing on the April cover of Elle and in Teen
Vogue in June-July, she sold the second fewest
number of copies for both.
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