Facebook just made Advertising Easier

Facebook is about to take its most intrusive
advertising to a new medium – video – and it
could be the most annoying yet.
Un-skippable Facebook video ads might seem
like the greatest innovation in decades for major
marketers, who have been coping with
diminishing and fragmented television audiences
for decades. Facebook says 88 million to 100
million people are on the service during
primetime TV hours, almost as many people who
watched this year's Super Bowl.
But users might revolt; it's happened before,
many times before. After all, people are flocking
to social networks to see cute pictures and silly
posts from friends and family, not to sit through
ads for pickup trucks, allergy pills and fast food.
Angry users could revive the "Quit Facebook
Day" protest from 2011, when a change in
privacy settings sparked criticism. But the
organizers' website ended up with only 40,620
"committed Facebook quitters," a drop in the
bucket for the huge social network.

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